I built a GTM tool by accident
What started as “vibe coding” turned into a practical GTM fix for B2B SaaS teams.
I was just messing around.
I didn't have any plan, no goal – just wanted to do some "vibe coding" and feel like a hacker for an hour.
But a few hours in (okay, way more than a few…), I realized I wasn’t just playing around. I was sketching something I’ve wanted for years:
A simple way to see where your GTM is breaking, and how to fix it.
One that solves a problem I’ve run into time and time again in B2B SaaS.
Why I built it
After working with dozens of B2B companies, I kept seeing the same thing:
Smart teams guessing where their GTM is broken, and pouring time, budget, and headcount into the wrong places.
Sometimes the issue was unclear or inaccurate ICP.
Other times, retention gaps.
Or an expansion strategy that didn’t exist.
But there was never a simple way to see where the problems were, or what to do next.
I kept thinking:
Why hasn’t someone built a fast, clear analysis for GTM?
So I did.
Meet to the GTM Decoder
So, what exactly does it provide?
Glad you asked:
→ A personalized GTM health score across Pipeline, Retention, Expansion, and Alignment
→ Clear, prioritized recommendations based on your weak spots
→ Zero fluff, just what matters
Not less important, it’s powered by AI, but trained on my own GTM playbooks, strategic frameworks, and 17+ years of in-the-trenches experience.
You can try it here – it’s free and takes ~5 minutes.
And no, I’m not a developer, so most of it was built with a mix of Lovable, GPT, Google, and a lot of trial-and-error.
Challenging? Yes.
Surprisingly fun? Also yes.
And seeing people actually use it has been even better. Just from posting about it on LinkedIn, dozens have already run audits and shared feedback, making the tool better.
Based on real submissions, I’m already:
1- Improving the logic for foundational GTM gaps
2- Applying smarter prioritization to recommendations
3- Rolling out a cleaner summary format
4- Exploring new features
Between the lines
Was this the most efficient use of my time? Probably not.
But not everything needs a business case upfront.
Sometimes you follow your curiosity. You chase the idea that won’t leave you alone. You build something because it feels worth building.
This started as a side experiment, but now it’s helping B2B SaaS teams get clarity on their GTM, and sparking conversations that support my work as a Fractional CMO.
It’s a win-win.
Last thing: if you give it a try, I’d love to hear your thoughts. Open to all feedback.
Thanks for reading & see you next Saturday!
Alon
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