Only 1% are doing this
Why building your personal brand is not optional in 2025
Alright folks, it's 2025.
Time to step up and get back in the game, but let’s not fall back into the same old routine.
With that in mind, consider this:
If you're an executive in the B2B SaaS space, chances are your buyers are spending their time on LinkedIn.
And here’s the thing:
Around 10 million LinkedIn members publish content regularly. But with a user base of over 1 billion, that’s just ~1% actively creating content.
You see where I’m going with this?
The opportunity is huge in 2025.
Yes, I’m talking about building your personal brand.
Why you want it
Building a personal brand as a CEO or founder is about leveraging how people consume content today, and how they buy.
Through social media.
Platforms like LinkedIn let you reach your ICP & buyers directly, without needing fancy videos or dance moves- just thoughtful, written ideas. You can share your story, thoughts, experiences, failures, and insights about the market.
The result? Your brand becomes more human, real, and approachable- more like you and me. Yes, social media is all about people.
And when your content resonates, it doesn’t just build connections, but also attracts new business. Because people will know where you work and associate your content with your brand. So, when they’re ready to buy, your brand will be the first to come to mind.
The catch?
You shouldn’t build your personal brand if you are:
Not subject matter expert
Because buyers can sense inauthenticity, and lacking real expertise will hurt credibility.Not ready to commit
Because building a personal brand takes time, consistency, and effort. Sporadic posting won’t cut it.Hesitant to share strong opinions
Because a strong personal brand requires having and sharing bold, thoughtful opinions. If you sound like everyone else, you won’t stand out.
But remember, you don’t have to reinvent the wheel. It’s not about saying something completely new, but about framing your perspective in a way that feels fresh and uniquely yours.
Let’s simplify
The strategy is simple. Here’s how you can get started with this 6-step framework:
1- Define your audience
Clearly identify your ICP and buyer personas: their jobs-to-be-done (JTBD), how your content helps them achieve those, and their preferred content formats.
2- Build your unique POV
Craft your perspective in your space that makes you different. It should reflect your expertise and align with what your buyers care about.
3- Choose your content pillars
Focus on 2-3 themes that align with your POV and resonate with your buyers.
4- Commit to consistent content creation
Posting here and there won’t work. Aim to post at least 3 times a week, consistently, for 1-2 quarters to build traction.
5- Set clear goals
Start by setting benchmarks in the first quarter. Then target measurable growth, tracking:
Content metrics: Views, engagement, followers, etc.
Business metrics: Web traffic, inbound leads, pipeline, etc.
6- Optimize as you go
Use a feedback loop to regularly review what’s working and what’s not, and adjust quickly to improve results.
The game has changed, and if you don’t adapt, your competitors will. Standing out is getting harder, but it’s not too late to make your mark.
Between the lines
For some inspiration, I want to share a few examples of CEOs who are killing it on LinkedIn, and building successful businesses along the way:
Rand Fishkin/ CEO of SparkToro
Adam Robinson/ CEO of RB2B
Peep Laja/ CEO of Wynter
You see it. The opportunity is right in front of you.
Thanks for reading & see you next Saturday!
Alon
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