You're probably already running a win/loss analysis. But fewer than a third do it well, so most miss one of the cheapest growth levers they already own.
Thanks! And that's exactly why I frame it as a GTM diagnostic. The moment it becomes "whose fault was it," people defend their slice instead of reading the signal. The system loses either way.
Refreshing. It's so easy to quickly point across the aisle at "the problem" rather than see every win/loss as a pie shared responsibility.
Thanks! And that's exactly why I frame it as a GTM diagnostic. The moment it becomes "whose fault was it," people defend their slice instead of reading the signal. The system loses either way.